Once you've decided to start something new (swim school, club, site, etc.), you'll need a logo to go with it, right? Get started in the right direction here. That's part one of a three-part series.
“A logo is really the first core message, the identity, that any brand provides to the world. And it has to be a logo that will work not just on a website homepage and on business cards but also as its Twitter or Facebook icon. So, you want it be distinctive and yet simple at the same time.”